The marketing industry, in general, has evolved into a globally encompassing entity. It has become more complex and has provided wider and broader range of options to the businesses to reach their customers and even potential customers on a global scale. This has been possible because of the latest digital marketing techniques that have been used by most of the businesses.  Digital marketing in itself is a very broad term that covers many aspects including PPC, SEO, content, social media, and much more. However, with this broad area also come are that myths that the people and businesses share. These digital marketing myths and misconceptions are very common and believing them might lead to the failure of your digital marketing efforts.