The ‘large’ key words aren’t everything. It’s much better to focus on the first page to get a few smaller key words, than attempt to rank for larger key words rather than be on the first page in any way. By way of instance, an accountancy business in Preston might not rank for the highly competitive keyword ‘accountant’ (unless they have lots of SEO budget and time to wait around for positions); however exactly the same business could proactively rank highly for the keyword ‘chartered accountant Preston’. A great SEO expert should research the keywords your business could realistically rank on page one for and additionally keywords which have sufficient search volume to become rewarding for the business to test ranking for.