Now that Google is twenty years old, and it dominates the lives of people every day, most business owners now understand that having a business website is not enough in itself. That website needs to be easily found by the people looking for the types of products or services it offers and that means it needs to ‘rank’ high in the Google search results – the SERPs – for the keywords and key phrases that describe what the business does and what it has to offer. Which means investing in SEO, search engine optimization.

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